Internet Marketing Evaluation
The House of Sea and Sun requested my help with their internet marketing campaign. I gathered all the existing online references to the inn and captured screen shots. I tallied ratings and referalls from those sites, and gathered many other opportunties for online exposure. I listed opportunities for improvement based on reviews and calculated the cash value of making those improvements. I honed existing references, created new ones, and built a monthly newsletter system which returned happy responses from previous guests.
I wish I could show you the indepth report, but that's nobody's business but theirs. Instead, I'll just show you the table of contents: